How women are now changing the face of real estate in India
As India enters a new era of economic growth, the Indian real estate sector, contributing 6% to the national GDP, has become the country’s second largest employer.
However, in this sector, there is a breeze of change blowing now. Recent reports from various trade analysts suggest that gender diversification in the sector has taken place at a very fast pace.
From property consultants, channel partners and agents; to leading multinational real estate development firms, women are leading the Indian realty sector to scale new heights.
Dynamic and adaptable, the real estate sector has exhibited a strong growth trend that has gained from women taking up more active roles.
There is, however, a lot of ground still to be covered. Due to prevalent perception, gender-based differential growth trajectories,
bias and exclusivity, the real estate sector still acts as a deterrent rather than a preferred sector for Indian women.
It is important to note that the general misconception is that women employees show a downtrend in their professional commitments post marriage.
In the male-dominated hierarchy, women are generally projected to have capricious career priorities post motherhood. However, the reality presents another picture.
As we look towards future horizons, women careerists are increasingly beginning to disprove these stereotypes.
The inspiring stories of women taking up leadership roles in the real estate sector have proved that marriage and motherhood are not hindrances in their professional growth.
With perfect adaptability, women are now breaking age old myths and entering the domain previously denied to them. Playing their dual roles,
women are proving each day that be it on the professional or the personal front, their multitasking potential are par excellence.
As an acknowledgement of their performance, firms are now allowing their women employees to plan and take pre-planned sabbaticals that optimize their performance.